This should not be pitched as a cosmetic reskin.
The strongest case is a measurement-led sales and discoverability rebuild: preserve the products, prices and authentic proof; repair index signals; then create a mobile-first quotation journey around how customers actually specify a shelter or stable.
“Your buildings are engineered to last. Your website should make that quality obvious in seconds—not bury it under 26 mobile screens.”
This is a positioning recommendation, not a claim of a specific revenue loss. Analytics and sales data are required to quantify commercial impact.

